Privacy Policy
Digital Acuity Group (“us”, “we” or “our”) respects the privacy of its users and is committed to protecting the confidentiality of their information.
When you access or otherwise use our website(s), desktop application(s), mobile application(s), and content (collectively, our “Service”), we may collect information about our users (“you”, “your” or “users”).
Please read this Privacy Policy to learn about our information collection and processing practices, and your rights and choices to control the use of your personal information.
By visiting or using our Service, you expressly consent to our collection, use, and retention of your information in accordance with the terms below.
1. Information Collection:
When you use our Service, we collect and process different types of information, including but not limited to personal and non-personal information about you that you choose to share with us or that we collect automatically through your use of our Service.
| Information Collected | Type of Information | Information Category under CCPA |
|---|---|---|
| A. Information Automatically Collected on accessing/visiting the Website | ||
| Internet Protocol Address | Personal Information | Identifiers |
| User ID | Personal Information | Identifiers |
| Location derived from IP Address | Personal Information | Geolocation |
| User Agent (E.g. device type & ID, operating system and browser type) | Non-Personal Information | Internet or other similar network activities |
| Website Interaction Data (E.g. install clicks, session length and date & time of the visit) | Non-Personal Information | Internet or other similar network activities |
| Our Website Sub-Pages (E.g. pricing page, contact us page, etc.) | Non-Personal Information | Internet or other similar network activities |
| Screen Resolution | Non-Personal Information | Internet or other similar network activities |
| Language | Non-Personal Information | Internet or other similar network activities |
| Referer URL | Non-Personal Information | Internet or other similar network activities |
| B. Information Automatically Collected upon installation and use of Bye Bye Ads | ||
| Internet Protocol Address | Personal Information | Identifiers |
| Location derived from IP Address | Personal Information | Geolocation |
| User ID | Personal Information | Identifiers |
| Extension Usage Information (E.g. (a) widget interaction events such as the number of ads & trackers blocked statistics, interaction with different elements and pages within the extension, blocked sites, changes in ad blocking settings, whitelisted websites, upgrade button clicks, filter lists;(b) blocked/blacklisted domains visited and any actions performed therein; (c) subscription plan details such as plan expiry date, plan renewal date and plan type (monthly/yearly)) | Non-Personal Information | Internet or other similar network activities |
| Extension Version | Non-Personal Information | Internet or other similar network activities |
| User Agent (E.g. device type & ID, operating system and browser type) | Non-Personal Information | Internet or other similar network activities |
| C. Information Collected when Users choose to share it on or through the Service | ||
| Name | Personal Information | Identifiers |
| Email Address | Personal Information | Identifiers |
| Postal Code and Location | Personal Information | Identifiers |
| Any additional information submitted by the user (E.g. screenshots, feedback and website URLs) | Personal Information | Identifiers |
Cookies:
We may place a small piece of information on your device known as a ‘cookie’ (a text file stored on a user's device). Cookies help us in storing information about our users when they access or otherwise use our Service. We use the information collected through cookie(s) to analyse the use of our Service and enhance user experience.
We use different categories of cookies including sessions and persistent cookies
Persistent cookies: Commonly referred to as ‘stored’ or ‘permanent’ cookies, these cookies are small data files that help us remember your preferences whenever you visit the browser. These cookies are stored on your system for an extended time until they are manually deleted or they reach their set expiration date. The different types of persistent cookies we use are user cookies, device cookies, and process cookies. We use these cookies to identify the user and the device during revisits and for de-duplication of advertisers.
Session cookies: As the name suggests these cookies store information temporarily and delete it once the session is complete or when the browser is closed. We use these cookies to understand and analyse user activities during a particular session.
Third-Party Cookies: Please note that certain advertisers and/or third-party service providers may place cookies or other similar tracking technologies on our Service to collect user information. Please be informed that we do not control and have no access to any information collected through the use of such cookies. For more information, please read Section Third party services below.
You can control the use of cookies on your device. To know more about how to manage and delete cookies, please visit aboutcookies.org. Please note that if you choose to disable any or all cookies placed by us, some or all the features of our Service may not be available to you.
Web beacons:
We may also use clear picture files or graphic images commonly known as Web beacons, that monitor your navigation on our Service. We use Web beacons on our Service to analyse the use of our Service, provide a personalized user experience and understand how you use the features offered on our Service and the time spent on such features.
2. Use of Information
We use your personal and non-personal information for several different purposes such as:
a. to register your account on our Service and manage it.
b. to validate your details and enable processing & collection of payments related to your subscription plan/option.
c. to customize our Service.
d. to track the usage of our Service and measure and analyze the traffic on our Service.
e. to improve and upgrade our Service as well as optimize our processes to enhance user experience.
f. to enable the availability of certain features on our Service.
g. to communicate with you about payment or Service related updates and respond to your questions or comments concerning our Service.
h. to troubleshoot error reports and fix bugs on our Service.
i. to detect and deter any fraudulent activities and traffic on our Service and protect the security of our servers and systems.
j. to comply with our legal and contractual obligations.
k. to defend against claims and exercise our rights.
l. to enforce this Privacy Policy and the Terms of Service.
m. for any other purpose as may be communicated at the time of requesting your consent.
3. Sharing of Information
We may share information for the following purposes:
a.To provide you with our Service - We may share your information with our affiliates and other third-party service providers for the purpose of providing certain features available on our Service to you. We ensure that we only share such information with third-party service providers as is necessary for them to provide their services to us. We may share your information including your personal information with SendGrid, our service provider that sends emails on our behalf. For more information on SendGrid’s data collection and processing practices, please visit their privacy policy at https://www.twilio.com/legal/privacy#sendgrid-services .
b. To Process Payments - We may share your personal information including your location with the third-party payment processors that we use to process and manage payment-related transactions in connection with your subscription plan/option.
We use services from Paddle.com to process your payments.To understand their information collection and processing practices, please read their Privacy Policy.
c.To comply with legal requirements - Where we are required by law to share or disclose your information to comply with a legal process, such as a government investigation, court order, subpoena or search warrant, or any other legal requirements, we may share your information with the relevant law enforcement bodies.
d. To enforce our legal rights - In certain circumstances, we may disclose your information (i) to protect our legal rights; and (ii) to limit any liability arising out of a lawsuit;
e.To ensure the security of our Service - We may disclose your personal information to third-parties if such disclosure is necessary for security purposes including prevention, identification, or investigation of any spam, abusive, unlawful, or fraudulent activities;
f.To comply with transactional requirements - If we are involved in a merger, sale, assignment, bankruptcy or other forms of asset transfers or reorganizations, then your information (to the extent permitted by law) may be sold, assigned or transferred pursuant to such activities.
Additionally, our employees may access your personal information, on a need to know basis, for the following reasons:
a.To resolve queries, respond to your request(s) or provide technical support as may be required.
b.To avert, recognize or investigate activities such as spam, fraud, abuse, or other unlawful activities
c.To create internal reports, using anonymized or aggregated user information and to analyze the use of our Service
d.To comply with applicable laws
4. Information Security
Our users and the privacy of their information is important to us. We implement reasonable technical, physical, and administrative security measures to deter any unauthorized access, use, and accidental loss or destruction of your personal information including sensitive information. We ensure that third-party payment processors engaged by us to collect and process payments are compliant with the payment card industry standard (commonly referred to as PCI-compliant service providers). We use Secure Socket Layer software (“SSL”) to encrypt your information in transit from and to our servers.
Please be advised that while we strive to create a secure and reliable Service for you, we cannot guarantee the confidentiality of any information transmitted to/from our servers via the Internet and that your information may not be intercepted by unauthorized persons owing to the sheer nature of the Internet.
5. Retention and Deletion
Your information held by us is retained for as long as is necessary to provide you with our Service and for other purposes outlined in this Privacy Policy. We may also retain your information where such retention is permitted by law. In certain circumstances, we may retain your information to (i) implement our policies; (ii) comply with our legal obligations; (iii) enforce our legal and contractual rights; (iv) resolve disputes; and (v) prevent fraudulent activities. When we no longer require your information for the above-mentioned purposes, we will take appropriate measures to have your information erased, destroyed, aggregated or anonymized, as the case may be.
6. Third party services
We may use certain third-party services to process payments, analyze the traffic on our Service, understand your preferences and improve our Service to enhance user experience. We may also use third-party services to provide certain features available on our Service.
Such third-party service providers may collect and use information regarding your use of our Service, your browsing activities and device information. To collect such information, they may place cookies, web beacons or other similar tracking technologies on our device.
In addition, such third parties may also place cookies or other tracking technologies to collect information for their internal use which is not shared with us. Please note that we do not control or administer the collection and use of your information by such third-party service providers, we shall not be held liable for their data collection and processing practices. To learn more about the information processing practices of our third-party service providers, please read their respective privacy policies linked below:
1. Google Analytics: – www.google.com/policies/privacy/partners/
2. Google Tag Manager: – https://policies.google.com/privacy?hl=en
3. Lucky Orange: – https://www.luckyorange.com/legal/privacy-policy
4. Bing Analytics: – https://privacy.microsoft.com/en-gb/privacystatement
5. Amplitude: – https://amplitude.com/privacy
6. Cloudflare: – https://www.cloudflare.com/privacypolicy/
7. Paddle: - https://paddle.com/privacy/
8. Convert.com: - https://www.convert.com/privacy/
9. Usebouncer: - https://www.usebouncer.com/privacy-policy/
10. Mixpanel: - https://mixpanel.com/legal/privacy-hub/
11. Zendesk: - https://www.zendesk.com/company/privacy-and-data-protection/
12. Sendgrid: - https://www.twilio.com/legal/privacy
7. Links to third party websites & services
Our Service may contain links to third-party websites and services. Please be informed that these websites and services are not under our control or managed by us and we shall not be responsible for any practices employed by such third-party websites or services including but not limited to their information processing practices. We do not endorse any third-party websites or services linked to our Service. Your use of any third-party websites and services shall be subject to the policies and terms & conditions of that respective third-party. If you choose to use or otherwise access a third-party website or service linked to our Service and allow such a third-party to access your personal information, you do so at your own risk. This Privacy Policy does not apply to any third-party website or service linked to or from our Service.
8. 'Do Not Track' notifications
To enable users to restrict websites from tracking them, certain browsers have an activated “Do Not Track” (DNT) feature that can be used to send signals/notifications to websites. Please note that we do not respond to “Do Not Track” browser signals.
9. California User Rights
A. If the processing of your information is subject to the California Consumer Privacy Act (“CCPA”) owing to you being a California Resident as defined under Section 17014 of California's Personal Income Tax code, you have the following rights with regards to the monitoring and control of our use of your personal information:
a. Right to know: You have the right to know if we (a) process your personal information for any business or commercial purposes, (b) the categories of personal information that we process, (c) the specific data points that we process, (d) the categories of sources from where we collect such information, (e) the purpose(s) for processing such information and, (f) whether we sell or otherwise disclose your personal information and the categories of third parties to whom we may sell or disclose such information. When requested by you, we will provide you with your information for a period of twelve (12) months prior to the date of your request.
b. Right to opt-out: You can, at any time, opt-out of the sale of your personal information. For more information on how to exercise this right, please contact us at [email protected] or by clicking here.
c. Right to deletion: Subject to certain exceptions listed below, you can request us to delete your personal information that is held by us. Please note that we may not be required to delete your personal information where such information is required to comply with applicable laws, for security purposes and to prevent fraudulent activities. If we, for some or all the above-mentioned reason(s), are not able to fulfill your request, we will inform you about our reason(s) for not fulfilling such a request.
d. Right to equal treatment: You have the right to receive equal services and support even after exercising your privacy rights. We will not discriminate against you and other users of our Service who do not exercise their privacy rights.
B. Exercising your rights: You can exercise your rights under CCPA twice in any twelve (12) month period, by emailing us at [email protected]. We will do our best to respond to your requests within 45 business days from the date of receiving a sufficiently verifiable request. However, in certain circumstances where we need more time to process your request, we will extend the said timeline by an additional 45-day period post providing you with a written notice for the same.
C. To exercise any of your rights under CCPA, please submit a verifiable request as follows:
To exercise any of your rights, please submit a verifiable request as follows:
Clicking here
Calling us at (877) 977-4323
Emailing us at [email protected].
D. In addition to the above-mentioned rights, California's “Shine the Light” statute gives residents of the State of California a right to request the type(s) of personal information, if any, about them that is shared with third parties for direct marketing purposes of those third parties and the identities of such third-parties with whom the information is shared in the immediately preceding calendar year. To exercise this right, please email us at [email protected].
10. Nevada User Rights
Residents of Nevada, under the Nevada law (SB 220), have the right to request us to stop the sale of their covered data, as defined under that law, to third parties who may further choose to license or sell that data. If you are a Nevada Resident and wish to exercise this right, you can submit a verifiable request to us at [email protected]. In the event we engage in the “sale” of your data, as defined under the law, we will try our best to process your verifiable request within 60 days of its receipt. If we require more time to process your request, we may extend the said timeline by an additional 30 days.
11. EU User Rights
If you are a resident European Union, you have the following additional rights under the General Data Protection Regulation (the “GDPR”) regarding the use and control of your personal information.
A. Right to Access & Data Portability: Subject to certain exemptions, you have the right to receive a copy of your personal information held by us. You can request this information to be provided in a well-structured and machine-readable format. You can also request us to transfer a copy of your information in a machine-readable format directly to another organization. We shall be obligated to transfer such information only when it is technically feasible to do so.
B. Right to Rectify: If you believe that your personal information is inaccurate or incomplete, you can request us to correct the errors or inaccuracies.
C. Right to Erasure: In the following circumstances, you can request for the deletion of your personal information:
a. where we no longer require your personal information for the purposes for which it was collected;
b. where we have no legal ground to continue to process your personal information after you withdraw your consent;
c. where you object to our use of your personal information;
d. where we are required to erase your personal information to comply with our legal obligations;
e. where you object to our processing of your personal information for direct marketing purposes; and
f. if and where we used your personal information unlawfully
D. Right to Restrict: In the following circumstances, you can restrict us from processing your personal information:
a. During such a period when we are verifying the accuracy of your personal information which you believe is inaccurate.
b. Where you request for restriction of the use of your personal information due to unlawful processing, instead of requesting for the erasure of such information.
c. Where we are verifying if our grounds to process your personal information override your objection to our processing of your personal information.
d. Where you require your personal information to establish, exercise or defend legal claims and such information is not required by us.
E. Right to Object: You have the right to object to the collection and processing of your information at any time, if such objection is based on the following:
a. processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
b. processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
F. Right to Withdraw Consent: You may, at any time, withdraw your consent to our processing of your personal information. However, you can exercise this right only to the extent where we rely on your consent to process your personal information.
G. Exercising your rights: To exercise your rights, you can email us at
[email protected]. We will do our best to respond to your requests within 30 business days from the date of receiving the request.
12. Age Restriction
Our Service is not intended for persons under the age of 18 in any geography. By using the Services, you hereby represent that you are at least 18 years of age.
We do not knowingly collect any information from children below 13 years of age. If you learn that we have unknowingly collected any information from individuals below 13 years of age, please contact us at [email protected]
13. Policy Updates
We may be required to update this Privacy Policy when we change our information collection and processing practices, or to reflect any changes in the applicable law(s). If we make any changes to this Privacy Policy that have an adverse and/or material impact on our users' privacy, we will provide notice to our Service, notifying our users about such updates and take prior consent, where required by law. We encourage you to periodically review this page to stay updated about our information collection and processing practices.
14. Contact Information
If you have any questions or comments concerning this Privacy Policy, please reach us at:
Digital Acuity Group Limited
3rd Floor, J & C Building, P.O. Box 362,
Road Town, Tortola,
Virgin Islands (British), VG1110
[email protected]